What the iOS14 Updates Mean for Your Business
Of all the Apple operating system updates over the years, in our experience, none have the marketing implications like the new iOS14 updates. One simple pop-up is sending the advertising world into a...
View ArticleWe’ve been a four-day workweek agency for a few years, and it’s awesome.
In October 2023 we’ll celebrate our third anniversary of being a four-day workweek agency. And although we initially thought there would have to be sacrifices, potentially reduced wages or more hours...
View ArticleNavigating User Privacy Processes on Your Site
It’s time to get compliant or pay hefty fines, plus legal fees. Back in May of 2018, we wrote about GDPR and laws changing in Europe. In 2020, California adopted similar laws. And this month, more...
View ArticleChronicles of GA4: RIP Google Analytics
You Can’t Get Over Your Ex, Until You F*** The Next. That’s right. I said it. And it has never been more true than now, as you slowly give back all the things Universal Analytics left at your house,...
View ArticleBlogging with AI: Eight bullets I didn’t write.
Most people with access to the internet have seen and / or heard about the mainstream AI tools that are going to take over our jobs, automate and replace every technological task, and of course – kill...
View Article9 Google Updates in 2022
Google releases updates every day. If you find this hard to believe, it’s because most updates are small and unnoticeable to the average user. Like when you get an oil change in your car, you drive...
View ArticleGravity Forms to Hubspot, with a workflow for updating Business Units on new...
After hours of (wasted?) dedicated time working through what should be a really simple integration and modification for one of our clients working through Gravity Forms to Hubspot, with a workflow to...
View ArticleMastering SEO: Top Tips to Boost Your Search Ranking
In the digital age, where online presence plays a crucial role in business success, search engine optimization (SEO) has become a fundamental strategy to enhance your website’s visibility and drive...
View ArticleThe Quick and Dirty on B2B vs. B2C Marketing
The dynamic world of marketing has two prominent strategies: Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Although they share the ultimate goal of driving sales and revenue,...
View ArticleThe Creative Compass: Navigating Success through Discovery
What is Discovery? In the dynamic realm of advertising, where innovation and creativity reign supreme, the journey to a successful campaign begins long before the first concept is sketched or the...
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